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Intellectual property notes

Find the latest developments on intellectual property law and practice on our blog.

Experience

Treasury Wine Estates

Acting in a series of long-running disputes in the Federal Court of Australia with a number of Chinese-based operators that have taken advantage of our client’s famous PENFOLDS brand in China, as well as representing our client in trade mark oppositions.

ILUKA RESOURCES

Advising Iluka Resources on the global re-branding for an acquired business, Sierra Rutile, in over 40 countries. HSF continues to manage the existing trade mark portfolio for Iluka Resources comprising over 200 trade mark registrations in 50+ countries.

CALTEX AUSTRALIA

Advising Caltex Australian on its commercial alliance with Woolworths including cross trade mark licensing, redemption and loyalty arrangements and supply agreements.

Cochlear

Acting on global trade mark portfolio management and strategic branding advice to this Australian medical device company and global leader in implantable hearing solutions including trade mark oppositions and removal actions, trade mark prosecution and brand protection and enforcement strategy.

SEVEN WEST MEDIA

Acting on Seven West Media’s sale of its magazine business including owned and licensed magazine titles, online sites and ongoing content sharing and advertising agreements.

Key contacts

Sue Gilchrist photo

Sue Gilchrist

Partner and Head of Intellectual Property, Australia, Sydney

Sue Gilchrist
Ike Papageorge photo

Ike Papageorge

Consultant, Melbourne

Ike Papageorge
Annamaria Algieri photo

Annamaria Algieri

European and Italian Trademark Attorney, Milan

Annamaria Algieri
Jonathan Turnbull photo

Jonathan Turnbull

Partner, London

Jonathan Turnbull
Pietro Pouché photo

Pietro Pouché

Partner, Milan

Pietro Pouché
Emma Iles photo

Emma Iles

Partner, Melbourne

Emma Iles
Kristin Stammer photo

Kristin Stammer

Executive Partner, Asia and Australia, Sydney

Kristin Stammer
Eliza Foley photo

Eliza Foley

Senior Associate, Melbourne

Eliza Foley